/* =============================================================
   Plum Glow — stylesheet
   LIGHT theme · warm blush-ivory + plum-ink · plum-rose accent
   ============================================================= */

:root {
  --ink: #2A1622;
  --ink-soft: #5A3A4A;
  --ink-mute: #7A5667;
  --paper: #F9F4F6;
  --paper-2: #FDF2F8;
  --card: #FFFFFF;
  --rose: #EC4899;
  --rose-deep: #BE185D;
  --rose-soft: #F9A8D4;
  --line: #EBD5E1;
  --shadow-sm: 0 2px 10px rgba(190, 24, 93, 0.08);
  --shadow-md: 0 14px 40px rgba(190, 24, 93, 0.12);
  --radius: 18px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  font-family: "Segoe UI", "Helvetica Neue", Arial, sans-serif;
  font-size: 16px;
  line-height: 1.7;
  color: var(--ink);
  background-color: var(--paper);
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: inherit; }

.wrap {
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 32px;
}

h1, h2, h3, h4 { line-height: 1.15; letter-spacing: -0.02em; }

/* =============================================================
   PEARL-NECKLACE NAVIGATION
   ============================================================= */

.pearl-nav {
  position: sticky;
  top: 0;
  z-index: 200;
  background-color: #FFFFFF;
  box-shadow: 0 4px 18px rgba(42, 22, 34, 0.06);
}

.pearl-nav__bar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  max-width: 1280px;
  margin: 0 auto;
  padding: 14px 32px;
}

.pearl-brand {
  display: flex;
  align-items: center;
  gap: 13px;
  text-decoration: none;
  flex: 0 0 auto;
}

.pearl-brand__bead {
  width: 46px;
  height: 46px;
  border-radius: 50%;
  background: radial-gradient(circle at 32% 28%, #F9A8D4, #EC4899 55%, #BE185D);
  box-shadow: inset -3px -4px 8px rgba(42, 22, 34, 0.25), 0 3px 8px rgba(190, 24, 93, 0.28);
  color: #FFFFFF;
  font-weight: 800;
  font-size: 15px;
  letter-spacing: 0.02em;
  display: flex;
  align-items: center;
  justify-content: center;
}

.pearl-brand__word {
  font-weight: 800;
  font-size: 20px;
  color: var(--ink);
  letter-spacing: -0.01em;
}

.pearl-nav__links {
  display: flex;
  align-items: center;
  gap: 30px;
  list-style: none;
}

.pearl-link {
  position: relative;
  text-decoration: none;
  color: var(--ink-soft);
  font-weight: 600;
  font-size: 15px;
  padding: 6px 2px;
  transition: color 0.2s ease;
}

.pearl-link:hover { color: var(--rose); }

.pearl-link::after {
  content: "";
  position: absolute;
  left: 50%;
  bottom: -2px;
  width: 0;
  height: 3px;
  border-radius: 3px;
  background-color: var(--rose);
  transform: translateX(-50%);
  transition: width 0.25s ease;
}

.pearl-link:hover::after { width: 100%; }

.pearl-nav__right {
  display: flex;
  align-items: center;
  gap: 14px;
  flex: 0 0 auto;
}

.pearl-cta {
  text-decoration: none;
  background: linear-gradient(135deg, #EC4899, #BE185D);
  color: #FFFFFF;
  font-weight: 700;
  font-size: 15px;
  padding: 11px 22px;
  border-radius: 999px;
  box-shadow: 0 8px 20px rgba(190, 24, 93, 0.28);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.pearl-cta:hover {
  transform: translateY(-2px);
  box-shadow: 0 12px 26px rgba(190, 24, 93, 0.36);
}

/* pearl string threaded below the bar */
.pearl-nav__string {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 16px;
  padding: 0 40px;
}

.pearl-nav__string::before {
  content: "";
  position: absolute;
  left: 16px;
  right: 16px;
  top: 50%;
  height: 2px;
  transform: translateY(-50%);
  background: linear-gradient(to right, #F9A8D4, #EC4899, #F9A8D4);
}

.pearl {
  position: relative;
  z-index: 1;
  border-radius: 50%;
  background: radial-gradient(circle at 34% 30%, #FDF2F8, #F9A8D4 40%, #EC4899);
  box-shadow: inset -1px -2px 4px rgba(190, 24, 93, 0.35), 0 1px 3px rgba(42, 22, 34, 0.18);
}

.pearl--a { width: 13px; height: 13px; }
.pearl--b { width: 9px; height: 9px; background: radial-gradient(circle at 34% 30%, #FFFFFF, #F9A8D4 45%, #BE185D); }
.pearl--c { width: 15px; height: 15px; }
.pearl--d { width: 8px; height: 8px; background: radial-gradient(circle at 34% 30%, #FFFFFF, #F9A8D4 45%, #BE185D); }
.pearl--e { width: 13px; height: 13px; }
.pearl--f { width: 10px; height: 10px; background: radial-gradient(circle at 34% 30%, #FDF2F8, #F9A8D4 40%, #EC4899); }
.pearl--g { width: 15px; height: 15px; }
.pearl--h { width: 9px; height: 9px; background: radial-gradient(circle at 34% 30%, #FFFFFF, #F9A8D4 45%, #BE185D); }

.pearl-nav__toggle {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 44px;
  height: 44px;
  background: transparent;
  border: none;
  cursor: pointer;
}

.pearl-nav__toggle span {
  display: block;
  width: 24px;
  height: 3px;
  border-radius: 3px;
  background-color: var(--ink);
  transition: transform 0.25s ease, opacity 0.25s ease;
}

.pearl-nav__toggle.open span:nth-child(1) { transform: translateY(8px) rotate(45deg); }
.pearl-nav__toggle.open span:nth-child(2) { opacity: 0; }
.pearl-nav__toggle.open span:nth-child(3) { transform: translateY(-8px) rotate(-45deg); }

/* =============================================================
   HERO — PLUM-BRANCH
   ============================================================= */

.plum-branch-hero {
  position: relative;
  background:
    radial-gradient(circle at 85% 15%, #FDF2F8 0%, rgba(253, 242, 248, 0) 46%),
    radial-gradient(circle at 12% 85%, #F9E8F0 0%, rgba(249, 232, 240, 0) 40%),
    var(--paper);
  overflow: hidden;
}

.plum-branch-hero__inner {
  max-width: 1280px;
  margin: 0 auto;
  padding: 92px 40px 88px;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 40px;
  align-items: center;
}

.plum-branch-hero__eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--rose-deep);
  background: #FFFFFF;
  border: 1px solid var(--line);
  padding: 8px 16px;
  border-radius: 999px;
  margin-bottom: 24px;
}

.plum-branch-hero__eyebrow::before {
  content: "";
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: var(--rose);
}

.plum-branch-hero h1 {
  font-size: clamp(2.4rem, 5vw, 3.7rem);
  font-weight: 800;
  color: var(--ink);
  margin-bottom: 22px;
}

.plum-branch-hero h1 em {
  font-style: normal;
  color: var(--rose);
}

.plum-branch-hero__lead {
  font-size: 1.15rem;
  color: var(--ink-soft);
  max-width: 560px;
  margin-bottom: 34px;
}

.plum-branch-hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 9px;
  text-decoration: none;
  font-weight: 700;
  font-size: 16px;
  padding: 15px 28px;
  border-radius: 999px;
  transition: transform 0.2s ease, box-shadow 0.2s ease, background 0.2s ease;
}

.btn--rose {
  background: linear-gradient(135deg, #EC4899, #BE185D);
  color: #FFFFFF;
  box-shadow: 0 10px 26px rgba(190, 24, 93, 0.3);
}

.btn--rose:hover { transform: translateY(-2px); box-shadow: 0 14px 32px rgba(190, 24, 93, 0.4); }

.btn--ghost {
  background: #FFFFFF;
  color: var(--ink);
  border: 2px solid var(--line);
}

.btn--ghost:hover { border-color: var(--rose); color: var(--rose); transform: translateY(-2px); }

.plum-branch-hero__visual {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
}

.branch-svg { width: 100%; max-width: 540px; height: auto; }

.hero-note {
  position: absolute;
  bottom: 18px;
  left: 50%;
  transform: translateX(-50%);
  background: #FFFFFF;
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 10px 20px;
  box-shadow: var(--shadow-sm);
  font-weight: 600;
  font-size: 14px;
  color: var(--ink-soft);
  white-space: nowrap;
}

.hero-note strong { color: var(--rose-deep); }

/* =============================================================
   STATEMENT ROW (full-width)
   ============================================================= */

.statement-row {
  background: linear-gradient(180deg, #FFFFFF 0%, #FDF2F8 100%);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  text-align: center;
  padding: 84px 40px;
}

.statement-row .mark {
  font-size: 44px;
  color: var(--rose);
  line-height: 0.6;
  margin-bottom: 18px;
}

.statement-row h2 {
  font-size: clamp(1.6rem, 3.6vw, 2.6rem);
  font-weight: 800;
  color: var(--ink);
  max-width: 900px;
  margin: 0 auto 20px;
}

.statement-row h2 em { font-style: normal; color: var(--rose); }

.statement-row p {
  color: var(--ink-mute);
  max-width: 680px;
  margin: 0 auto;
  font-size: 1.05rem;
}

/* =============================================================
   ABOUT / STUDIO
   ============================================================= */

.studio-section { padding: 96px 0; }

.studio-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: center;
}

.studio-section .kicker,
.results-section .kicker,
.process-section .kicker,
.capabilities-section .kicker,
.compare-section .kicker {
  display: inline-block;
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--rose-deep);
  margin-bottom: 16px;
}

.studio-section h2,
.results-section h2,
.process-section h2,
.capabilities-section h2,
.compare-section h2 {
  font-size: clamp(1.8rem, 3.4vw, 2.5rem);
  font-weight: 800;
  color: var(--ink);
  margin-bottom: 20px;
}

.studio-section p { color: var(--ink-soft); margin-bottom: 18px; }

.studio-checklist {
  list-style: none;
  margin-top: 8px;
  display: grid;
  gap: 13px;
}

.studio-checklist li {
  display: flex;
  align-items: center;
  gap: 12px;
  font-weight: 600;
  color: var(--ink);
}

.studio-checklist li::before {
  content: "";
  width: 18px;
  height: 18px;
  flex: 0 0 auto;
  border-radius: 50%;
  background: radial-gradient(circle at 32% 30%, #F9A8D4, #EC4899);
  box-shadow: inset -1px -1px 3px rgba(42, 22, 34, 0.25);
}

.studio-visual {
  position: relative;
  background: linear-gradient(160deg, #FFFFFF, #FDF2F8);
  border: 1px solid var(--line);
  border-radius: 24px;
  padding: 40px;
  box-shadow: var(--shadow-md);
}

.studio-visual__badge {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-weight: 700;
  color: var(--rose-deep);
  background: #FDF2F8;
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 8px 16px;
  font-size: 14px;
  margin-bottom: 22px;
}

.studio-visual h3 {
  font-size: 1.5rem;
  color: var(--ink);
  margin-bottom: 14px;
}

.studio-visual p { color: var(--ink-mute); font-size: 0.98rem; }

.studio-visual__row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
  margin-top: 24px;
}

.studio-visual__cell {
  background: #FFFFFF;
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 16px;
}

.studio-visual__cell strong {
  display: block;
  font-size: 1.7rem;
  color: var(--rose);
  line-height: 1;
  margin-bottom: 6px;
}

.studio-visual__cell span { color: var(--ink-mute); font-size: 14px; font-weight: 600; }

/* =============================================================
   RESULTS — BIG-NUMERAL STATS
   ============================================================= */

.results-section {
  background: linear-gradient(135deg, #2A1622 0%, #3D2130 100%);
  padding: 92px 0;
  color: #FFFFFF;
}

.results-section .kicker { color: var(--rose-soft); }

.results-section h2 { color: #FFFFFF; }

.results-section__intro {
  color: #EAD5E1;
  max-width: 620px;
  margin-bottom: 52px;
}

.stat-columns {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
}

.stat-col {
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(249, 168, 212, 0.22);
  border-radius: 20px;
  padding: 34px 24px;
  text-align: center;
}

.stat-col__num {
  font-size: clamp(2.4rem, 5vw, 3.4rem);
  font-weight: 800;
  color: var(--rose-soft);
  letter-spacing: -0.03em;
  line-height: 1;
}

.stat-col__num .suffix { font-size: 1.5rem; }

.stat-col__label {
  margin-top: 12px;
  font-weight: 600;
  color: #EAD5E1;
  font-size: 15px;
}

/* =============================================================
   PROCESS — NUMBERED DELIVERY (01-04 with connecting lines)
   ============================================================= */

.process-section { padding: 96px 0; }

.process-section__intro {
  color: var(--ink-mute);
  max-width: 660px;
  margin-bottom: 56px;
}

.process-list {
  list-style: none;
  position: relative;
  display: grid;
  gap: 40px;
  max-width: 860px;
}

.process-list::before {
  content: "";
  position: absolute;
  left: 34px;
  top: 12px;
  bottom: 12px;
  width: 2px;
  background: linear-gradient(to bottom, #F9A8D4, #EC4899, #BE185D);
}

.process-item {
  position: relative;
  display: grid;
  grid-template-columns: 68px 1fr;
  gap: 24px;
  align-items: flex-start;
}

.process-item__num {
  position: relative;
  z-index: 1;
  width: 68px;
  height: 68px;
  border-radius: 50%;
  background: radial-gradient(circle at 32% 28%, #F9A8D4, #EC4899 55%, #BE185D);
  box-shadow: inset -2px -3px 6px rgba(42, 22, 34, 0.28), 0 6px 14px rgba(190, 24, 93, 0.3);
  color: #FFFFFF;
  font-weight: 800;
  font-size: 20px;
  display: flex;
  align-items: center;
  justify-content: center;
}

.process-item__body h3 {
  font-size: 1.35rem;
  color: var(--ink);
  margin-bottom: 8px;
}

.process-item__body p { color: var(--ink-soft); max-width: 620px; }

.process-item__body .tag {
  display: inline-block;
  margin-top: 12px;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--rose-deep);
  background: #FDF2F8;
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 6px 14px;
}

/* =============================================================
   CAPABILITIES — TABBED PANELS
   ============================================================= */

.capabilities-section { padding: 96px 0; background: #FDF2F8; }

.capabilities-section__intro {
  color: var(--ink-mute);
  max-width: 660px;
  margin-bottom: 40px;
}

.cap-tabs {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-bottom: 32px;
}

.cap-tab {
  border: 2px solid var(--line);
  background: #FFFFFF;
  color: var(--ink-soft);
  font-weight: 700;
  font-size: 15px;
  padding: 12px 24px;
  border-radius: 999px;
  cursor: pointer;
  transition: all 0.2s ease;
}

.cap-tab:hover { border-color: var(--rose); color: var(--rose); }

.cap-tab.active {
  background: linear-gradient(135deg, #EC4899, #BE185D);
  border-color: transparent;
  color: #FFFFFF;
  box-shadow: 0 8px 20px rgba(190, 24, 93, 0.3);
}

.cap-panel {
  display: none;
  background: #FFFFFF;
  border: 1px solid var(--line);
  border-radius: 22px;
  padding: 40px;
  box-shadow: var(--shadow-sm);
}

.cap-panel.active { display: block; }

.cap-panel__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
}

.cap-panel h3 { font-size: 1.5rem; color: var(--ink); margin-bottom: 12px; }

.cap-panel p { color: var(--ink-soft); margin-bottom: 16px; }

.cap-panel ul {
  list-style: none;
  display: grid;
  gap: 11px;
}

.cap-panel ul li {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  color: var(--ink);
  font-weight: 600;
}

.cap-panel ul li::before {
  content: "";
  width: 12px;
  height: 12px;
  flex: 0 0 auto;
  margin-top: 6px;
  border-radius: 50%;
  background: var(--rose);
}

.cap-panel__side {
  background: #FDF2F8;
  border: 1px solid var(--line);
  border-radius: 16px;
  padding: 24px;
  align-self: start;
}

.cap-panel__side strong {
  display: block;
  color: var(--rose-deep);
  font-size: 14px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin-bottom: 10px;
}

.cap-panel__side p { color: var(--ink-soft); font-size: 0.96rem; margin-bottom: 0; }

/* =============================================================
   COMPARISON — TWO-COLUMN TABLE
   ============================================================= */

.compare-section { padding: 96px 0; }

.compare-section__intro {
  color: var(--ink-mute);
  max-width: 660px;
  margin-bottom: 44px;
}

.compare-table {
  width: 100%;
  border-collapse: separate;
  border-spacing: 0;
  background: #FFFFFF;
  border: 1px solid var(--line);
  border-radius: 22px;
  overflow: hidden;
  box-shadow: var(--shadow-sm);
}

.compare-table th,
.compare-table td {
  text-align: left;
  padding: 18px 24px;
  border-bottom: 1px solid var(--line);
}

.compare-table thead th {
  font-size: 15px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--ink-mute);
  background: #FDF2F8;
}

.compare-table thead th.featured {
  background: linear-gradient(135deg, #EC4899, #BE185D);
  color: #FFFFFF;
}

.compare-table tbody th {
  font-weight: 700;
  color: var(--ink);
  width: 34%;
}

.compare-table tbody td { color: var(--ink-soft); }

.compare-table tbody tr:last-child th,
.compare-table tbody tr:last-child td { border-bottom: none; }

.compare-table .yes { color: var(--rose-deep); font-weight: 700; }
.compare-table .no { color: var(--ink-mute); }

/* =============================================================
   SPLIT CTA BAND
   ============================================================= */

.split-cta {
  background: linear-gradient(135deg, #EC4899 0%, #BE185D 100%);
  border-radius: 26px;
  margin: 0 32px 96px;
  padding: 0;
  overflow: hidden;
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  align-items: stretch;
  box-shadow: 0 24px 60px rgba(190, 24, 93, 0.32);
}

.split-cta__text {
  padding: 56px 52px;
  color: #FFFFFF;
}

.split-cta__text h2 {
  font-size: clamp(1.7rem, 3.2vw, 2.4rem);
  font-weight: 800;
  margin-bottom: 14px;
}

.split-cta__text p { color: #FBE0EE; max-width: 460px; margin-bottom: 28px; }

.split-cta__actions { display: flex; flex-wrap: wrap; gap: 14px; }

.btn--light {
  background: #FFFFFF;
  color: var(--rose-deep);
}

.btn--light:hover { transform: translateY(-2px); box-shadow: 0 12px 26px rgba(42, 22, 34, 0.22); }

.btn--outline-light {
  background: transparent;
  color: #FFFFFF;
  border: 2px solid rgba(255, 255, 255, 0.7);
}

.btn--outline-light:hover { border-color: #FFFFFF; transform: translateY(-2px); }

.split-cta__art {
  position: relative;
  background:
    radial-gradient(circle at 70% 20%, rgba(255, 255, 255, 0.18) 0%, rgba(255, 255, 255, 0) 50%),
    #BE185D;
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 260px;
}

.split-cta__art .big-pearl {
  width: 150px;
  height: 150px;
  border-radius: 50%;
  background: radial-gradient(circle at 32% 28%, #FFFFFF, #F9A8D4 30%, #EC4899 70%);
  box-shadow: inset -6px -8px 18px rgba(42, 22, 34, 0.3), 0 16px 40px rgba(42, 22, 34, 0.3);
}

/* =============================================================
   CONTACT
   ============================================================= */

.contact-section { padding: 96px 0; background: #FFFFFF; }

.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: start;
}

.contact-section .kicker {
  display: inline-block;
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--rose-deep);
  margin-bottom: 16px;
}

.contact-section h2 {
  font-size: clamp(1.8rem, 3.4vw, 2.5rem);
  font-weight: 800;
  color: var(--ink);
  margin-bottom: 18px;
}

.contact-section__intro { color: var(--ink-soft); margin-bottom: 30px; }

.contact-facts { list-style: none; display: grid; gap: 16px; }

.contact-facts li {
  display: flex;
  align-items: center;
  gap: 14px;
  font-weight: 600;
  color: var(--ink);
}

.contact-facts .dot {
  width: 34px;
  height: 34px;
  flex: 0 0 auto;
  border-radius: 50%;
  background: radial-gradient(circle at 32% 30%, #F9A8D4, #EC4899);
  color: #FFFFFF;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 800;
  font-size: 14px;
}

.contact-form {
  background: #FDF2F8;
  border: 1px solid var(--line);
  border-radius: 22px;
  padding: 36px;
}

.contact-form label {
  display: block;
  font-weight: 700;
  color: var(--ink);
  font-size: 14px;
  margin-bottom: 8px;
}

.contact-form input,
.contact-form textarea {
  width: 100%;
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 13px 16px;
  font-size: 16px;
  font-family: inherit;
  color: var(--ink);
  background: #FFFFFF;
  margin-bottom: 18px;
  transition: border-color 0.2s ease, box-shadow 0.2s ease;
}

.contact-form input:focus,
.contact-form textarea:focus {
  outline: none;
  border-color: var(--rose);
  box-shadow: 0 0 0 3px #F9A8D4;
}

.contact-form textarea { resize: vertical; min-height: 120px; }

.contact-form .btn { width: 100%; border: none; cursor: pointer; }

.form-note { display: none; margin-top: 14px; font-weight: 600; font-size: 14px; }
.form-note.ok { color: var(--rose-deep); display: block; }
.form-note.err { color: #B91C1C; display: block; }

/* =============================================================
   FOOTER
   ============================================================= */

.site-footer {
  background: #2A1622;
  color: #EAD5E1;
  border-top: 4px solid var(--rose);
}

.footer-grid {
  max-width: 1280px;
  margin: 0 auto;
  padding: 56px 40px 40px;
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 36px;
}

.footer-brand {
  display: flex;
  align-items: center;
  gap: 13px;
  margin-bottom: 16px;
}

.footer-brand .pearl-brand__bead { width: 40px; height: 40px; font-size: 13px; }

.footer-brand .wordmark { font-weight: 800; font-size: 18px; color: #FFFFFF; }

.site-footer p { color: #C9A7BB; font-size: 14px; line-height: 1.65; }

.footer-col h4 {
  color: #FFFFFF;
  font-size: 15px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin-bottom: 18px;
}

.footer-col ul { list-style: none; display: grid; gap: 12px; }

.footer-col a {
  color: #C9A7BB;
  text-decoration: none;
  font-size: 15px;
  transition: color 0.2s ease;
}

.footer-col a:hover { color: var(--rose-soft); }

.footer-bottom {
  max-width: 1280px;
  margin: 0 auto;
  padding: 22px 40px 26px;
  border-top: 1px solid rgba(234, 213, 225, 0.16);
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  align-items: center;
  justify-content: space-between;
}

.footer-bottom p { font-size: 14px; color: #C9A7BB; }

.footer-bottom a { color: var(--rose-soft); text-decoration: none; }

.footer-bottom a:hover { text-decoration: underline; }

/* =============================================================
   REVEAL ANIMATION
   ============================================================= */

.fade-up {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}

.fade-up.visible { opacity: 1; transform: translateY(0); }

@media (prefers-reduced-motion: reduce) {
  .fade-up { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* =============================================================
   RESPONSIVE
   ============================================================= */

@media (max-width: 960px) {
  .plum-branch-hero__inner { grid-template-columns: 1fr; padding: 56px 24px 40px; }
  .plum-branch-hero__visual { order: -1; }
  .branch-svg { max-width: 360px; }
  .studio-grid { grid-template-columns: 1fr; gap: 36px; }
  .stat-columns { grid-template-columns: repeat(2, 1fr); }
  .cap-panel__grid { grid-template-columns: 1fr; }
  .split-cta { grid-template-columns: 1fr; margin: 0 24px 80px; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .contact-grid { grid-template-columns: 1fr; gap: 36px; }
}

@media (max-width: 720px) {
  .pearl-nav__links {
    display: none;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    flex-direction: column;
    gap: 0;
    background: #FFFFFF;
    border-top: 1px solid var(--line);
    box-shadow: 0 18px 30px rgba(42, 22, 34, 0.12);
    padding: 10px 0;
  }

  .pearl-nav__links.open { display: flex; }

  .pearl-nav__links a {
    padding: 14px 28px;
    font-size: 16px;
    border-bottom: 1px solid #F6E9F0;
  }

  .pearl-nav__links a:last-child { border-bottom: none; }

  .pearl-nav__links a::after { display: none; }

  .pearl-nav__toggle { display: flex; }

  .pearl-nav__string { display: none; }

  .pearl-cta { display: none; }

  .pearl-nav__bar { padding: 12px 20px; }

  .wrap { padding: 0 20px; }

  .statement-row { padding: 60px 24px; }

  .stat-columns { grid-template-columns: 1fr; }

  .compare-table { display: block; overflow-x: auto; }

  .split-cta__text { padding: 40px 28px; }

  .footer-grid { grid-template-columns: 1fr; gap: 28px; }

  .process-item { grid-template-columns: 56px 1fr; gap: 18px; }
  .process-item__num { width: 56px; height: 56px; font-size: 17px; }
  .process-list::before { left: 27px; }
}